Posted on Jul 26, 2017
Bringing back the authenticity of film photography.
With the rise of technology and photoshop, it’s overwhelming how all photos are being processed, twisted and constructed into something that is far from genuine. With the new #behindMOTIF series, our aim is to bring back the authenticity of film photography back into the eyes of our consumers. In this series, we will be giving you an #unfiltered and un-edited shots of our Pre-Fall 17 Whisper of the Dusk collection, which was shot by our creative director at a local Thai coast. All photos shot with CONTAX TVSIII with 135mm. ProImage 100.
With film photography, we believed that we have captured the true essence of the surroundings as well as the clothes. From the true colour of the sky to the delicate silhouette of our clothes, we believe that these #unfiltered shots have definitely done them justice.
The collection is inspired by density of the air and the sky of the last summer sun before fall set in. This collection is all about the delicate flutter detail, all invented and handmade in-house by our skillful artisan. Structural and masculine elements such as denim and textured fabric are carefully selected to be used in combination with feminine silhouette and detail such as flare, flutter and ruffles - creating the most harmonious balance of the two.
See Full Prefall 2017 Collection Here